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No overnight success
Piolo Pascual couldn't ask for more. From his modest beginnings to his successful career, he is indeed very grateful for everything.

"I'm just thankful that I'm blessed with all these things. It didn't happen overnight -- faith in God, hard work and support from my family and ABS-CBN associates are the factors that brought me where I am right now," Piolo humbly reveals.

After twelve years in showbiz, Piolo has carved his own niche and made a name as a brand endorser. Just recently Zesto Corporation has tapped him to be the "face" of their noodle brand, Quickchow Instant Mami. Zesto is very proud to get Piolo, and shows this via a major tri-media campaign for Quickchow Instant Mami that is part of the company's 30th anniversary celebration.

Quickchow has been in existence for years and is a top seller in the southern part of the archipelago. With Piolo as its endorser, the brand hopes to become more visible and sell more aggressively in the Mega and Metro Manila markets.

The campaign titled "Bakit Ngayon Ka Lang" shows how swiftly Piolo is "converted" into a Quickchow lover after one taste. The heartthrob, after discovering the captivating taste of the instant noodle, has made the product a part of his routine. Whether for merienda or late night snack after coming home from a long day, Piolo looks forward to a sumptuous hot serving of instant noodles. And he prefers Quickchow to satisfy his craving for a delicious meal.

"I have tried a lot of instant noodle brands in the past," he says, "only Quickchow satisfies my standards when it comes to taste and noodle texture."

An avid Quickchow eater, Piolo attests to the brand's superior quality that has made him a loyal consumer of the brand. "I eat Quickchow especially when I crave for noodles anytime or simply during taping or shooting breaks," Piolo reveals.

Quickchow, like Piolo, is no overnight success. It hopes to be one of the key players in the instant noodle market and tapping one of the most dedicated actors in tinseltown to represent it shows it is on its way to reaching its goal.


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10 Aug 2010 by Les

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